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Certificate Programme in Ad Performance KPIs
-- ViewingNowThe Certificate Programme in Ad Performance KPIs is a ten-unit professional course designed to meet the rising industry demand for data-driven advertising expertise. This program highlights the critical importance of understanding key performance indicators to optimize campaign effectiveness and ROI.
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2个月完成
每周2-3小时
随时开始
无等待期
课程详情
- Understanding Ad Performance KPIs
- Key Metrics: Click-Through Rate (CTR), Conversion Rate, Cost Per Acquisition (CPA)
- Attribution Modeling and its impact on Ad Performance KPIs
- Advanced KPIs: Return on Ad Spend (ROAS), Customer Lifetime Value (CLTV)
- Data Analysis and Reporting for Ad Performance
- A/B Testing and Optimization Strategies for improved KPIs
- Utilizing Google Analytics for Ad Performance Measurement
- Social Media Advertising KPIs and Measurement
职业道路
Career Role Description Digital Marketing Manager (Ad Performance KPIs) Lead and optimize digital advertising campaigns, focusing on key performance indicators (KPIs) like ROAS and CPA, to drive business growth in the UK market.
Requires strong analytical skills.
PPC Specialist (Ad Performance KPIs & Google Ads) Manage and optimize Pay-Per-Click (PPC) campaigns across various platforms, meticulously tracking KPIs and delivering exceptional results.
UK market expertise preferred.
Data Analyst (Advertising KPIs & Analytics) Analyze large datasets to identify trends and insights related to advertising performance, providing actionable recommendations for improvement of KPIs.
UK-centric data analysis experience valued.
Marketing Analyst (Performance Marketing & KPIs) Analyze marketing campaign data, focusing on key performance indicators to identify areas for improvement and maximizing ROI.
Experience with UK market campaigns advantageous.
入学要求
- 对主题的基本理解
- 英语语言能力
- 计算机和互联网访问
- 基本计算机技能
- 完成课程的奉献精神
无需事先的正式资格。课程设计注重可访问性。
课程状态
本课程为职业发展提供实用的知识和技能。它是:
- 未经认可机构认证
- 未经授权机构监管
- 对正式资格的补充
成功完成课程后,您将获得结业证书。
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