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Certificate Programme in Ad Performance KPIs

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The Certificate Programme in Ad Performance KPIs is a ten-unit professional course designed to meet the rising industry demand for data-driven advertising expertise. This program highlights the critical importance of understanding key performance indicators to optimize campaign effectiveness and ROI.

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์ด ๊ณผ์ •์— ๋Œ€ํ•ด

By mastering essential skills in analytics, reporting, and strategic decision-making, learners are well-equipped for significant career advancement. The curriculum addresses real-world challenges, ensuring graduates can interpret complex data sets and drive business growth. As digital marketing evolves, this certification provides a competitive edge, enabling professionals to demonstrate tangible value and secure higher-level roles in performance marketing and analytics.

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์–ด๋””์„œ๋“  ํ•™์Šต

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LinkedIn ํ”„๋กœํ•„์— ์ถ”๊ฐ€

์™„๋ฃŒ๊นŒ์ง€ 2๊ฐœ์›”

์ฃผ 2-3์‹œ๊ฐ„

์–ธ์ œ๋“  ์‹œ์ž‘

๋Œ€๊ธฐ ๊ธฐ๊ฐ„ ์—†์Œ

๊ณผ์ • ์„ธ๋ถ€์‚ฌํ•ญ

  • Understanding Ad Performance KPIs
  • Key Metrics: Click-Through Rate (CTR), Conversion Rate, Cost Per Acquisition (CPA)
  • Attribution Modeling and its impact on Ad Performance KPIs
  • Advanced KPIs: Return on Ad Spend (ROAS), Customer Lifetime Value (CLTV)
  • Data Analysis and Reporting for Ad Performance
  • A/B Testing and Optimization Strategies for improved KPIs
  • Utilizing Google Analytics for Ad Performance Measurement
  • Social Media Advertising KPIs and Measurement

๊ฒฝ๋ ฅ ๊ฒฝ๋กœ

Career Role Description Digital Marketing Manager (Ad Performance KPIs) Lead and optimize digital advertising campaigns, focusing on key performance indicators (KPIs) like ROAS and CPA, to drive business growth in the UK market.

Requires strong analytical skills.

PPC Specialist (Ad Performance KPIs & Google Ads) Manage and optimize Pay-Per-Click (PPC) campaigns across various platforms, meticulously tracking KPIs and delivering exceptional results.

UK market expertise preferred.

Data Analyst (Advertising KPIs & Analytics) Analyze large datasets to identify trends and insights related to advertising performance, providing actionable recommendations for improvement of KPIs.

UK-centric data analysis experience valued.

Marketing Analyst (Performance Marketing & KPIs) Analyze marketing campaign data, focusing on key performance indicators to identify areas for improvement and maximizing ROI.

Experience with UK market campaigns advantageous.

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์™œ ์‚ฌ๋žŒ๋“ค์ด ๊ฒฝ๋ ฅ์„ ์œ„ํ•ด ์šฐ๋ฆฌ๋ฅผ ์„ ํƒํ•˜๋Š”๊ฐ€

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์–ธ์ œ ์ฝ”์Šค๋ฅผ ์‹œ์ž‘ํ•  ์ˆ˜ ์žˆ๋‚˜์š”?

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ํš๋“ํ•  ๊ธฐ์ˆ 

Performance Tracking Data Analysis Metric Definition KPI Management

์ฝ”์Šค ์ˆ˜๊ฐ•๋ฃŒ

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์ƒ์„ธํ•œ ์ฝ”์Šค ์ •๋ณด๋ฅผ ๋ณด๋‚ด๋“œ๋ฆฌ๊ฒ ์Šต๋‹ˆ๋‹ค

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์ด ๊ณผ์ •์˜ ๋น„์šฉ์„ ์ง€๋ถˆํ•˜๊ธฐ ์œ„ํ•ด ํšŒ์‚ฌ๋ฅผ ์œ„ํ•œ ์ฒญ๊ตฌ์„œ๋ฅผ ์š”์ฒญํ•˜์„ธ์š”.

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๊ฒฝ๋ ฅ ์ธ์ฆ์„œ ํš๋“

์ƒ˜ํ”Œ ์ธ์ฆ์„œ ๋ฐฐ๊ฒฝ
CERTIFICATE PROGRAMME IN AD PERFORMANCE KPIS
์—๊ฒŒ ์ˆ˜์—ฌ๋จ
ํ•™์Šต์ž ์ด๋ฆ„
์—์„œ ํ”„๋กœ๊ทธ๋žจ์„ ์™„๋ฃŒํ•œ ์‚ฌ๋žŒ
London School of International Business (LSIB)
์ˆ˜์—ฌ์ผ
05 May 2025
๋ธ”๋ก์ฒด์ธ ID: s-1-a-2-m-3-p-4-l-5-e
์ด ์ž๊ฒฉ์ฆ์„ LinkedIn ํ”„๋กœํ•„, ์ด๋ ฅ์„œ ๋˜๋Š” CV์— ์ถ”๊ฐ€ํ•˜์„ธ์š”. ์†Œ์…œ ๋ฏธ๋””์–ด์™€ ์„ฑ๊ณผ ํ‰๊ฐ€์—์„œ ๊ณต์œ ํ•˜์„ธ์š”.
์ƒˆ ๋“ฑ๋ก
4.8

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